1.
Reduce personal taxes through home business
There are many advantages to owning your home business. Some are purely emotional, and some are based on sound business planning. The
potential tax savings related to owning and operating a small home business are often overlooked or simply glossed over. This probably due to the
fact that taxes are complicated, that's why they are all kinds of accountants focusing on the wide variety of tax specialities.
There is one company, Wall and Associates, that provides a service to small home business owners in Canada and the USA. The "Easy as ABC"
website features a free tax savings calculator that uses their estimated numbers for possible deductions once you plug in your expected
income. The system also allows you to change the numbers as you like. As I said the system is free with no strings attached. It's definitely
worth checking out because it has tax information for small businesses in both Canada and the USA.
It's a good website to refer prospects to since it is a third party independant accounting company that specializes in the home business tax
field. Recommend by Immunotec.
Colm Maher
colm@wellnessopportunity.org
Skype "colmbonne"
2.
One problem with the wellness industry is that there is a
lot of hype. Many of the vitamin, minerals, "health
foods" on the market have been designed by accountants not
scientists. Marketing teams push the envelope on health claims
that are not supported by science or anything else. The real
problem here is to sort out what's real and what's hype. Hype
can look and sound like the real thing because the people
promoting it are good at what they do. The amazing part to me
is that 1. they get away with it and 2. They don't seem to mind
playing with people's health just to make a buck. It is no
wonder that many consumers feel that vitamins just don't work.
In order for vitamins and such to work, there has to
be something of real value in the pill or the box. As a result
of these shady practises, the Canadian and US governments are
getting more involved in natural product regulation. This will
eventually get rid of the shady characters in the wellness
business but it may also stifle the development of future
wellness products.
The drug industry is very much behind this regulation
because they fear that this tiny wellness industry threatens
their humongous empire. By the way, anytime you see a study in
Google about certain vitamins, minerals or health foods that
don't work, check around a bit and find out who funded the
study and what were the ingredients of the formulation used. I
have found that a lot of studies are funded by drug companies
and the potency of the product tested is way under effective
levels. But who reads the background material? The bottom line
is that you the consumer have to be proactive about the
wellness products you consider. Do your own research. If the
people/institutions/companies doing the research are credible,
then the product is probably ok. Just remember, everyone is
different and what works for one person may not work for all.
Even drugs do not work for everyone--I've heard that some
drugs only work for 50% of the people who take them. So when
your doctor says "here, try this" That's what he/she
means. He or she doesn't know for sure whether it's going
to work for you either. And then there's the side effects. Drug
companies have managed to portray themselves as the great
health saviours of mankind. The problem is they are not focused
on the cure but on treating the symptoms. If you cure someone,
you have lost a customer. If you treat the symptoms, you have a
customer for life. This improves the bottom line and makes
accountants and investors happy.
The bottom line for consumers is pro activity. Don't make
your health, someone else's responsibility. Whether its a
drug or a wellness product, do your own due diligence, as best
you can, until you are satisfied. Then monitor the results you
are getting. It can seem like a fulltime job at times but your
health is worth it. Where would you be without it?
3.
Business Crediblity: When you find new leads, the key for them will probably be the crediblility of the opportunity. Why should they join you?
It's a real
good question to have good answers for." A little hype" is fine and is expected and accepted in any sales oriented situation, but "all
hype" is not.
Your opportunity has to have real meat on the bones to make it attractive to serious business people.
Back in the old days of Amway, you only had to see if your white shirts were whiter and that your
LOC actually cleaned what it was supposed to clean to know that your products worked. Enrich International,
used to sell a fibre and senna combination that left no doubt that they worked for most people.
Public meeting extolling the virtues of having a good bowel movement were good for business.
(what a way to make a living) Most of the time, it's good to sell and promote products
where the benefits are easily proven by personal observation. However, there are many products, especially,
nutritional products where the efficacy of the product is much more difficult to prove especially in the short term.
Most of these nutritional type products are accompanied by personal testimonies that are heavily discounted in medical circles.
I have been in many different mlm's and all stated that their products were the best on the market. "On the cutting edge"
is a common phrase. So I started wondering, "how do you know they are the best products?". What research has been done?
Where is the evidence? (Usually no where or highly questionable). Most of these type claims come from the marketing department,
not the research department. (What research department?) . It's unfortunate that many of the natural product/vitamin
industry products areborn in the business office, and formulated by the accounting department and sold to us a
"natural wonders". Increased regulation in both Canada and the USA should rid of this kind of "rip off" business practises.
The question remains, how do you know the products actually work. If they work self evidently, great! If they do not, do your
due diligence about the research that went into the formulation and the subsequent clinical studies to prove the products work.
Why waste money on products that don't work when you buy products that do work. The most expensive pair of shoes you
can buy are those you never wear. The most expensive vitamin or food concoction that doesn't benefit you in any way is
the most expensive health product you will ever buy. Finally and most important: do you want to recommend a product
to a friend or customer that does not work? That's why you should always say: "I don't know if it going to work for you or not,
but what if it does?" Doctors' will give you a prescription and say "try this" (He or she's not sure it's going to work for you
either).
'Hype" is often used in network marketing companies to get the troops excited so they can go out and recruit more people.
If the "hype" isn't supported by facts, you can end up featured on Market Place on the CBC TV network or some other
USA investigative TV unit. That's not good for business or your health so its best to check the products and the people
before you invest your time, money and energy in a bogus business relationship.
4.
If you are a member of a network marketing company that boasts of having great distributor websites that will generate business for you, think again about their effectiveness. These websites may well bring you business if you personally refer a lot of people to your exact website address but only if your customers spell everything just right. If your customer forgets this address and just types in the name of your host company and your name too--no dice-- your customer may get the company but not you. You could lose him or her right there.
These "distributor websites" are called replicated websites because all distributors have the exact same website except for very minor differences. There's usually not much space for you to get your personalty across or differentiate yourself from others. It's really just like a glorified, very detailed brochure which you hand to people. That means you have to personally hand out this brochure to every single prospect. Sounds just like conventional MLM marketing wrapped up in something of a disguise called the internet. The replicated website idea has it backwards: on the internet, people find you ; if they can't find you, you might as well not exist.
The internet is all about people finding people with solutions for their problems. The new consumer finds you, you don't necessarily find them . The new consumer is being proactive by looking for a new product, new ideas, or perhaps new business concepts. The old consumer watches TV and is told what to buy. Replicated websites are for the old style consumer and the old style salesperson.
In order to be an active player on the internet, you have to learn the new rules. You have to become internet savvy. If you want people to find you on the internet, you will have to bone up on your internet skills. If you plan on being successful in mlm or any small business, the internet needs to be mastered. It's not going away anytime soon so the skills you acquire will always be useful. In such a radically changing environment, the emphasis will always be on learning new skills.
5.
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